BLU'N ME

PHILOSOPHY

FUNCTIONAL
TRACEABLE
LOCAL
ASEASONAL
AGENDER
sizeless

Values

Eco-Design

Manufacturing is based on slow fashion and ethical practices towards partners and collaborators.

Holistic approach

Creative thinking is inspired by a holistic approach to living well, translated into timeless aesthetics, resilience and functionality.

One by one

The products are created for the well-being of the person, characterized by simplicity and purity, made one at a time and with care, in the Atelier of Castelfranco Veneto (TV, Italy).

ad personam

Each piece is conceived and developed following the needs of the body without barriers of age or culture.

the Quality Up-Cycling

The research for materials is constantly updated, preferring those that do not damage the environment and are sourced from local industries and samples, putting quality fabrics back in circulation and reducing the environmental impact associated with overproduction and discarded clothing.

Small production

Making few pieces means giving uniqueness to each garment, adjusting to everyone's style and preferences. Valuing customization is a priority to support a fashion market that emphasizes individuality, sustainability and timeless style.

Close to the territory

The short supply chain is traceable, thus enhancing the territory and local craftsmanship.

Technology and craftsmanship

Craftsmanship reinterpreted through technology is the contemporary path for sustainability.

Conscious consumption

The production of quality garments with an essential design guarantees the durability of the products, promoting a positive relationship between consumers and their garments.

Laura Asolo

BLU’N ME is an Italian lifestyle project of experience and passion translated into simplicity, functionality and purity; producing well-designed and thoughtfully made goods for the person and the home. 

ABOUT

BLU’N ME was born in Italy from the creative thinking of MEIDEA in 2013 and was presented to the international public in 2018. Starting from the concept of well-living with an holistic approach, each design is conceived and developed following  the body needs, becoming functional equipment without barriers of generation or culture: this is the result of an endless research and inspiration from all over the world, passion for materials and love for nature. Our designs are made with awareness of sources along with craftsmanship that is reinterpreted through technology, the modern path for sustainability, through a traceable local supply chain expressed in each piece; not clothing but equipment, not dictated by seasonality but pursuing more ethical, deep and true dynamics: timeless beauty, resilience, functionality and attention to details. 

Working in the fashion sector means having a strong responsibility towards those who purchase. Through conscious and slowed down production, combined with transparent and sincere communication, we can lead the customer towards more responsible purchasing choices and educate them on the principles of circular economy.

“Circularity means commitment to constant research and in-depth analysis in the technological field; it means synergistic creation of work and collaboration to activate concrete actions towards change.”

Lucia Rosin – Head of Design

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